Unchained Robotics -
Automation Marketplace
A robotics marketplace and automation product platform built to make industrial automation easier to discover, compare, configure, and request.
Unchained Robotics
Robotics, Automation
Product Development
Germany
Unchained Robotics
Robotics, Automation
Product Development
Germany
Unchained Robotics needed a digital platform that could make industrial automation easier to understand, explore, compare, and request. The product had to support a wide robotics catalogue while keeping the buying journey approachable for teams that may not already know which robot, gripper, software, or automation setup they need.
Major Modules
- Robotics marketplace
- Product discovery flows
- Configurator journeys
- ROI calculator experience
- Responsive page system
- Content and resource pages
The result was a structured marketplace and product experience built around clear navigation, product education, configurator-style decision flows, responsive layouts, and practical conversion paths for automation buyers.
Unchained Robotics helps companies automate production workflows through robotics, cobots, grippers, software, and complete automation systems. The platform brings product discovery, education, comparison, and lead generation into one connected digital experience.
The product challenge was not only visual. The website needed to behave like a serious industrial marketplace while still feeling simple enough for manufacturers exploring automation for the first time.
Complex catalogue, simple discovery
Robotics products have many technical variables: payload, reach, use case, end effectors, software, accessories, price ranges, and compatibility. The interface needed to organize that complexity without overwhelming buyers.
Decision support before sales
Instead of relying only on static product pages, the experience introduced guided flows such as filters, configurator screens, and ROI-oriented pages to help visitors understand automation value before contacting sales.
Marketplace foundation
- Product listing and category browsing
- Brand and product detail pages
- Comparison and wishlist-style interactions
- Responsive mobile product discovery
Conversion workflows
- Configurator steps
- ROI calculator page
- Contact and enquiry paths
- Resource pages for case studies, press, careers, FAQ, and blog content
The build focused on turning a broad industrial automation offering into reusable frontend systems: product cards, filters, comparison tables, detail sections, configurator components, content templates, navigation states, and mobile flows.
For a platform like this, the development work matters because every product interaction has to stay predictable. Buyers need to move between education, comparison, configuration, and enquiry without losing context.
How We Made It Happens
